This site shares marketing resources designed to invite new players and their families to come to the rink and try hockey. Some of the marketing resources include:
The Come Play Youth Hockey Campaign, which is geared to educate the parents of four- to eight-year-olds on the benefits of youth hockey. Click here to view the ads that depict young hockey players with shadows trailing behind them that resemble a superhero, a rocket ship and other childhood fantasies as well as the characteristics brought out by youth hockey including pride, responsibility and leadership.
Videos will continually be updated with specific programs from professional teams and local associations. Currently, there is a video that teaches parents and players how to put on hockey equipment.
How to Get Dressed Video
This video is a step-by-step instruction of how to get dressed to play hockey. This video can be utilized with current growth models to teach parents and new players how to get dressed. To view the video on YouTube, click here.
Come Play Youth Hockey Commercials
There are two commercials available for use in promoting the game. Associations and rinks can customize the last five seconds with your program's information. To download, right click on Click Here and choose the 'Save link as' option and save to your desktop. To view the video, you will need Flash Player.
